One of the biggest hurdles to flying safely is knowing where your aircraft is in relation to others. Our client solves this issue.

A growing leader in aviation, they help organizations improve operational efficiency through innovative technology.  As the company continues to expand its portfolio, marketing has become a vital driver of customer acquisition and product adoption.

Several product initiatives underway that will play a vital role in the organization’s future.  This person will be working either remotely or from the Dallas office.

Job Summary

The Marketing Executive will lead initiatives designed to increase qualified pipeline, support new product launches, and drive measurable revenue growth.  The marketing manager job owns HubSpot, marketing automation, campaign execution, and performance reporting.

Moreover, they will be working closely with sales to solidify a unified message. The successful candidate will combine analytical thinking with hands-on marketing execution.

They will optimize lead generation, improve conversion rates, and build scalable marketing processes.

Responsibilities

Lead Generation & Demand Creation

• Develop and execute inbound and outbound demand generation strategies.
• Build qualified sales pipeline through digital marketing campaigns.
• Optimize lead quality, conversion rates, and marketing performance.
• Support product launches and ongoing growth initiatives.

HubSpot Ownership & Marketing Operations

• Serve as the primary administrator for HubSpot.
• Build and optimize automated workflows and nurture campaigns.
• Manage lead scoring, segmentation, lifecycle stages, and CRM data quality.
• Maintain campaign attribution and reporting dashboards.

Campaign Execution

• Execute integrated marketing campaigns across email, paid media, webinars, demonstrations, and events.
• Collaborate with external agencies and internal stakeholders on campaign assets.
• Optimize campaign performance using marketing analytics and conversion data.

Sales Alignment

• Partner with Sales to define Ideal Customer Profiles (ICPs).
• Improve lead qualification processes and SLA adherence.
• Refine messaging based on customer and sales feedback.

Reporting & Analytics

• Monitor lead generation performance and pipeline contribution.
• Track MQL-to-SQL conversion rates.
• Report on marketing ROI and campaign effectiveness.
• Present actionable insights for continuous optimization.

Requirements

Minimum Job Requirements

• 3–6 years of B2B lead generation or demand generation experience.
• Hands-on HubSpot CRM and marketing automation experience.
• Proven success increasing qualified inbound leads.
• Strong analytical and reporting skills.
• Experience partnering with sales organizations.
• Excellent written and verbal communication skills.
• Strong organizational and project management abilities.

Preferred Requirements

• SaaS marketing experience.
• Aviation or aerospace industry experience.
• Experience within highly regulated industries.
• Familiarity with long enterprise sales cycles.
• Experience managing external marketing agencies.
• LinkedIn Ads and Google Ads experience.
• Webinar marketing experience.

Compensation

• Competitive base salary
• Performance-based bonus opportunities
• Comprehensive benefits package
• Paid time off and holidays
• Professional development opportunities
• Remote work flexibility