Do you love fancy cars, product marketing and working with passionate people?  So does our client.

This employer is a rapidly growing consumer products company specializing in premium automotive care and appearance products. Known for quality and innovation, the company serves automotive enthusiasts and everyday retail consumers.

To support continued growth, the company is expanding its eCommerce and retail media capabilities to strengthen its major national retailers presence. This role offers the opportunity to drive revenue growth while helping shape the company’s long-term digital commerce strategy.

The ideal candidate location would be in the New York, New Jersey or Connecticut.  However, consideration will be given to virtual employees.

Job Summary

The Product Marketing Manager will drive revenue growth across retail media networks and eCommerce channels. This job leads digital commerce strategy, optimizes media investments, and partners with cross-functional teams.

The ideal candidate combines analytical thinking with creative marketing expertise.   Moreover, enjoys leading initiatives from strategy through execution.

Candidates with product marketing or eCommerce experience in consumer packaged goods (CPG), retail, consumer electronics, home improvement, sporting goods, outdoor products, or other consumer brands are encouraged to apply.

Automotive industry experience is a plus but not required.

Responsibilities

eCommerce Strategy & Retail Media

• Develop and execute retail media and eCommerce strategies for major national retail accounts
• Manage campaigns from planning through performance analysis.
• Identify opportunities to increase online sales and market share.

Retail Partner Management

• Build and maintain relationships with retailer teams and strategic partners.
• Collaborate with internal stakeholders to align digital commerce initiatives.
• Identify promotional and media opportunities that support growth.

Digital Merchandising

• Lead content development for product detail pages and digital merchandising initiatives.
• Coordinate creative assets and campaign execution.
• Support product launches and promotional campaigns.

Performance Analysis

• Monitor retail media performance, advertising effectiveness, and marketplace metrics.
• Analyze fulfillment performance, search visibility, Buy Box ownership, and return on investment.
• Recommend optimization strategies based on performance data.

Cross-Functional Collaboration

• Coordinate with sales, creative, leadership, and external agencies.
• Identify omnichannel growth opportunities supporting both online and in-store sales.
• Contribute to strategic planning for product launches and brand initiatives.

Minimum Job Requirements

• 7+ years of experience in product marketing, digital marketing, or eCommerce.
• Demonstrated success managing retail media programs.
• Experience planning, executing, and analyzing digital commerce campaigns.
• Strong analytical and strategic thinking skills.
• Experience managing initiatives from strategy through execution.
• Excellent communication and project management skills.

Preferred Requirements

• Consumer packaged goods (CPG) experience.
• Experience with major retail media networks and online marketplaces.
• Graphic design experience or oversight of creative development.
• Interest in automotive, enthusiast, or lifestyle brands.
• Experience working within entrepreneurial organizations.

Compensation

• Competitive base salary up to $110,000
• Performance-based bonus opportunities
• Comprehensive benefits package
• Long-term career advancement opportunities
• Professional growth within a rapidly expanding organization