Boston Sales Recruiters | 866 212 5140
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Started in 2004, KAS Placement is a Boston and New York City based recruitment firm specializing in the placement of both sales and marketing professionals. Our team of Boston sales recruiters staffs all levels of business development and marketing professionals ranging from executive level, managerial, senior level all the way down to mid and entry level sales and marketing employment seekers.
KAS Placement works with employers both big and small ranging from Fortune 100 firms to small start-up and venture backed firms. Our Boston sales recruiters staff sales and marketing professionals within nearly every client vertical including finance, insurance, various types of hardware sales, software, BPO, telecommunications, food and beverage, agriculture, cosmetics and skin-care, construction, engineering, educational software and services, leisure hotel and travel, printing and office supplies, healthcare, interior design, semiconductor and much more. Some of the positions which we recruit for include new business acquisition specialists, channel sales managers, dedicated account representatives, sales engineers, print, television and media marketing professionals and online marketing specialists. Our executive recruitment team staffs sales and marketing job applicants both domestically and throughout Canada.
Boston Sales and Marketing Recruiting
How Our Boston Sales Recruiters Find Our Employment ApplicantsOur headhunting team locates job candidates a few different ways. Due to an extensive internal database of sales and marketing professionals, our recruitment team is often able to rely on our past contacts. In conjunction with our database, our Boston sales recruiters have a large professional networking base which often yields us top-notch employment seekers. Our open jobs page has quite a vast following as over two hundred unique visitors (sales and marketing applicants) and certain national newspapers will follow our postings such as the Washington Post, New York Times, Boston Globe and more. Also, KAS Placement pays for access to every major job site and often spends much time searching for the perfect candidate. Roughly 90% of the time, the Boston sales recruiters at KAS Placement are able to fill an open job mandate.
Traits We Look For in a Sales Employee
The Boston sales recruiters at KAS Placement look for many traits in the business development professionals which we recruit. Upon looking at a resume, and prior to any interviews, our headhunting team looks for job stability, clearly stated sales numbers with the corresponding quotas, experience selling into the target market of our client, strong industry knowledge and experience, a well formatted resume which clearly highlights all pertinent aspects a recruiting party would look for i.e. sales management as well as experience selling to C-level executives.
To be effective, sales representatives must be well-spoken, to the point when discussing a product and easy to deal with. These traits also come in handy when managing existing client accounts as a high level of service usually translates in an opportunity to up sell and cross sell existing business development accounts. Upon doing an executive search, our recruitment team actively seeks out those who have an ability to do this.
A Hybrid of Consultative and Aggressive Sales Techniques
Since a consultative selling approach has become the preferred method of business development, our Boston sales recruiters look for an individual who has and frequently uses this method upon selling to a client. Consultative sales is more of a question and answer sales technique where the representative spends the majority of the meeting or phone call deciphering what the needs of the client are and how they can satisfy those requirements with their product or service offering.
In addition to a consultative style, a good sales representative will have an aggressive nature (to a certain extent), where they are not afraid to go after business and ask a client for the account. However, any Boston recruiter will advise that the account management professional not sell. Instead, our recruiting agencies suggest that a sales professional work with the client to uncover needs and, therefore makes the buyer more confident in their purchase. For these reasons, many consider this an outdated method, which to an extent, it is. However, in conjunction with consultative selling, our Boston sales recruiters must be confident that an employment seeker can follow through and close large deals with C-level decision makers.
The Difference Between Needs and Wants
In sales, there is always and has always been a need for a "needs and wants" sales preparation. Prior to meeting with a buyer, a sales professional should do an analysis of the two and their relation to the current prospect. In sales jargon, needs are defined as the essentially needs of the buyer. Our sales recruiting agency agrees that it sounds like something you learn in kindergarten. However, you would not believe how many sales professionals skip over this part. To determine the needs, ask yourself a few questions: Why did the prospect meet with you in the first place? What does he or she need from me? For instance, nearly every person needs a car and only some want a SUV.
The best way Boston sales recruiters can define wants is through comparing the term to the bells and whistles of a particular product. Basic needs and status symbol are two of the biggest reasons why people buy. Therefore, to break it down by products, Apple computers are a want, Rolex watches are a want, trips to Mexico are a want - well, by now you get it. Moreover, as you can clearly see, all of the above reasons why consumers and business buy all of these products and services are partly due to status symbol reasons (and there are obviously other factors as well). How do we transfer all of this knowledge to account development? Prior to meeting with a client, a sales representative ought to know the needs and wants of a buyer. For instance, an effective business development professional will not walk into a Ford Motors office and pitch the most expensive IT equipment they have. Conversely, a sales professional is not going to sell fancy restaurants basic tables; they would reserve these for a bigger client such as McDonald's.
The Best Way to Use Our Sales Recruitment Services
Many clients come to a sales recruiter with very specific needs. The more specific the client can be about the candidate they are searching for, the better our recruitment team is able to serve them. At the same time, however, we urge all clients who are hiring sales professionals to always think outside of the box. For instance, if your firm had to let a sales manager go due to a consistent lack of meeting quotas, there is no reason to hire someone exactly like them. While we are by no means encouraging our clients to hire someone with a completely irrelevant background, it may be worthwhile to look slightly further outside the company's specific niche. When it comes down to it, a good salesman or saleswoman should be able to sell almost any product. This is why the recruiters at KAS Placement take the time to interview every candidate we may be considering even if their resume may not look like an ideal fit. Often times we find that the candidate does have relevant experience that could prove highly beneficial to the hiring company. Ultimately, we are here to serve our clients as best we can and will go after whatever is going to be best for their company.
The Recruitment of Marketing Professionals
In conjunction with the KAS Placement business development recruitment initiatives, our Boston sales recruiters are more than qualified to recruit great marketing talent within the greater Massachusetts area. There is not much difference between the professional traits our headhunters look for in sales professionals and marketing job applicants. We strongly feel that if an individual can be effective in sales, they can be quite good in marketing as well. Since marketing and sales go hand in hand, KAS Placement occasionally recommends that our clients combine the two positions. Therefore, whenever your sales representatives have free time, our Boston Sales Recruiters strongly recommend that they partake in the employer marketing work.
Online Marketing is Here to Stay
The latest trend in marketing is the inclusion of online marketing into a corporate advertising plan. This marketing method attempts to have one outcome - the procurement of clients and subsequent revenue by ranking highly in the search engines upon a web surfer researching relevant terms. Online marketing has many facets to it, and not every marketing professional can successfully transfer over from such other marketing tactics as print, radio or television. Because online marketing and sales have some common traits, in conjunction with our marketing headhunters, our Boston sales recruiters often assist in the recruitment process.
The different forms which makeup online marketing are website design and formulation, starting an industry applicable blog and using such social media sites to promote your writing as Twitter and Digg, writing separate search engine optimization (SEO) pages which are informative, use the keyword phrase you are attempting to rank for an appropriate amount, obtaining inbound anchor text links to your website, and consistently updating the content of your website as Google tends to rank freshly updated web pages with higher seniority.
Our Boston sales recruiters and executive marketing headhunters believe the obtainment of inbound, relevant links are the hardest aspect of online marketing. Because Google ranks a website mainly on content and inbound links (preferably with anchor text), an online marketing specialist has to be able to cold call, email blast and network to obtain references from these outside sites. However, an online marketing job applicant has to be aware that going after the obtainment of links from irrelevant and low-ranked websites (Google has a page rank tool to assist), can the website you are promoting spammed. If this happens, our Boston sales recruiters and marketing headhunters understand that this can take up to a year to reverse. The absolute worst thing a marketing employee can do is to go after these links.
Since our recruiters all partake in our corporate online marketing plans, we are more than well equipped to find the right job applicants for the job. As a matter of fact, the page you are reading is a search engine optimized article written by one of our internal executive search professionals.
Developing Your Recruiting Strategy in a Recession
Just because we are in a recession does not mean that you have to lower your profit making ambitions or goals. Instead of looking at this recessionary period as a setback, see it as an opportunity to re-evaluate your sales or marketing recruitment strategy. As a job applicant, use the down time to be more effective when applying to certain positions, thus helping you take the next step in your career. At KAS Placement, we value strategic planning and focused goal setting abilities in our staff. Our Boston sales recruiters are prepared to take your firm or individual job search to the next level using an ambitious and a well developed, successful recruiting strategy.
Contact a Boston Sales Recruiter or Marketing Placement Specialist
Whether your firm is seeking to hire a marketing or sales professional, or you are a job seeker looking to make your next career move, please feel free to contact our Boston executive search firm at 866.212.5140. If you prefer email correspondence, write us at info@kasplacement.com or visit the job seekers or employers page. Our executive search team looks forward to hearing from you.
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