New York City Marketing Recruiters

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Based on the Upper East Side of Manhattan, KAS Placement was founded by Ken Sundheim in 2004 as a recruitment firm with a strict focus on marketing and business development. Since this time, KAS Placement has grown significantly both in revenue and employees. Our New York City marketing recruiters staff both domestically and in most Canadian provinces. Our executive headhunters work with all different levels and compensation grades of marketing experts beginning at the seasoned executive and vice presidential employment applicants all the way down to recent college graduates with an educational background in marketing. KAS Placement recruits various types of marketing job seekers including print, radio, television, online, rich media and social media experts. Our New York City marketing recruiters are very accurate upon submitting resumes to our clients and, nearly every time, complete our client's hiring requests.

The Importance of Having a Superb Marketing Team

Our New York marketing recruiters understand that having a good marketing team is extremely important to any organization. These days, a cold call is not going to get a sales team into a large account. If a client needs a particular product or service, they go directly to Google and find what they are looking for. Our executive headhunters believe this has been the status quo for roughly a decade or so. Marketing teams exist for one single reason - to bait inbound clients in order to assist the sales team in raising revenue for the company. If an organization does not have these marketing professionals, and is currently hiring high-end sales representatives for their company, they are essentially buying a Ferrari and putting the cheapest fuel in the car.

What Marketing Strategy is Most Pertinent These Days

Due to the fact that KAS Placement's staffing team does all of its marketing (most online) directly in-house, we tend to have a better grasp than most other headhunting agencies on what type of individual is needed to form a solid online marketing campaign.

The marketing and sales staffing agents at KAS Placement no longer receive requests for print, radio or television marketing job applicants. Instead, our New York marketing recruiters have seen everything go online. Online marketing strategies encompass a lot of different facets, all of which have a steep learning curve. E-marketing is quite extensive in nature, and all of its aspects must come together to form an exceptional and industry competitive marketing campaign.

First, there is the social media following on mostly Twitter, but also occasionally Digg.com. Now, just because a company signs up for a corporate Twitter account, this does not mean that they are automatically going to receive hundreds upon hundreds of followers. Our New York City marketing recruiters have seen that some industries can transition well into online media such as major television stations like HBO and FX. These stations have an exceedingly large number of online followers to see when the next episode or season of a show begins. The same is true for clothing lines such as Armani, the Gap or Banana Republic, etc. Newspapers also have a smooth transition from traditional to online presence.

Organizations Playing Catch-up
Assuming your organization is not the New York Times or Yahoo Finance, a marketing professional will have to start at the ground floor. This is quite difficult, though it can be done. The first thing a newly hired marketing employee will want to do is start a blog which is not only industry relevant, but interesting as well. Our executive headhunters have seen a lot of trouble with this in certain industry verticals such as hardware and logistics. Let's face it: how many different types of freight technology updates happen per year (or decade for that manner)? So, once a New York City marketing professional gets a handle on how to properly bait end-users to their blog, thus obtaining a following on Twitter, the process becomes much easier. Additionally, if an internal blogger can write catchy and informative posts, the possibility of trade magazines picking up these articles will increase over time. All online marketing professionals must understand that online marketing never ends and must constantly be tweaked to meet the growing and constantly changing demands of the online, social media marketplace.

Search Engine Optimization (SEO) Pay-Per-Click Marketing
Search engine optimization comes in two main forms. The first is pay-per-click. Our New York City marketing recruiters consider this strategy to be the easiest for organizations just starting out. Pay-per-click is just as it sounds. A company bids on the open market in order to display an advertisement and pays a varying amount each time a prospective website visitor clicks on the ad link. This bidding can get complex and most of the time our New York marketing recruiters recommend outsourcing this type of campaign to a professional SEO firm. The more reputable companies are Google partners and have certain tools to help your firm bid on keywords properly.

Search Engine Optimization (SEO) Generic Marketing
The hardest, though most effective way to draw visitors to your website is through what is referred to generic search engine optimization. Writing generic search optimization has a goal to write industry relevant articles which is informative and geared toward your target market with a focus of one of two keyword phrases per SEO article. Upon discussing this tactic with many job prospects looking for an online media positions, our New York City marketing recruiters, often receive the same question from an abundance of employment applicants. They tend to ask why they just can't formulate a SEO page with the keyword over and over again. For example, that would be like our executive staffing agency writing an article with the word "recruiter" two times in every sentence. Google is way too smart for that and will black-list your website sending your domain into the dark depths of a search engine prison. An optimal search engine marketing page will use the targeted keyword roughly 8% - 10% of the time.

Also, if you duplicate contend on each SEO article you write, Google will promptly ban you from their search engine. Our in house marketing team writes thirty-five unique SEO pages per month which are filled with new content. The formulation of new content could be quite taxing at times as writing a unique page about "New York City Marketing Recruiters," then following it with a second page targeted towards the keywords "NYC Sales Staffing Firms" can give even the best marketing professionals extreme writers block. Our marketing executive staffing agency recommends that each SEO page be around 1,000 words in length. This number stems from our trial and error in which we rank highly on the keywords who have a longer content base than others which contain 300-400 words.

As a matter of fact, right now, you are reading a SEO article written by an in-house NYC recruitment expert.

Generic Search Engine Optimization Scams to Watch Out For
The number one scam in online marketing that each of our New York City marketing recruiters points out to our applicants and companies looking to break into the e-commerce marketplace is the plethora of firms who guarantee your organization top rankings on all search engines. This is not possible and some of the tricks these firms use are referred to as "Black Hat SEO." Marketing professionals who are truly exceptional at engaging in generic search engine optimization know that this initiative takes a good amount of time, sometimes up to a year. Of course, this time length varies depending on certain factors. Therefore, our New York City marketing recruiters, upon interviewing a social media or e-commerce marketing professional, ask what their actual strategy would be regarding search engine optimization; and keep a close eye as to whether we feel this individual may fall victim to these scams. If a company is involved in one of these Black Hat SEO groups, the marketing consequences can essentially run the company into the ground.

New York City Sales and Marketing Recruitment - Sales Advice

The Process of Collecting Information

Gathering and storing essential information is one of the most valuable practices in sales and marketing. You can create and maintain your own system of information gathering in a few very simple but specific steps.

• Think of the different categories of information you want and make a list.
• Within each category, get more specific and list all the pieces of information you would like to have.
• Create a system for finding all that information.
• Store it.
• Use it.

Categorizing
Think of the different categories you could use to organize your information. What kind of information is going to help you be most effective with your customers? For example, you might want to have different categories for customers, competitors and the products or services you sell.

Getting more specific
Do this step for each category. Our New York City marketing recruiters suggest that you begin with your customers and prospects. Think about everything you would like to know about them. Start with the most basic elements about the account, such as numbers and information on their past and current usage of your product or service, approaching deadlines or upcoming contracts, or information on what other products they are using and where they are buying from. Although this is all very basic information, what is going to make the difference is creating a specific process for collecting and storing that information.

You'll give yourself the competitive edge if you can gather good quantitative marketing information about your customers and prospects. For example, what is the account's potential? What kind of equipment do they use and what year is it? Who is the manufacturer? If you develop a good system for cataloguing all the information you are collecting so that it is readily available at all times and easy to update, your sales plan will become infinitely more effective and efficient.

Creating a System
KAS Placement's sales and marketing recruiters in New York City say that one of the best things you can do for yourself is to create an Account Profile Form. An Account Profile Form is a basic form with all the questions you need to answer about each of your accounts. The questions stay the same for each account. The answers are what change, and ultimately the more important part. Derive your questions from the specific pieces of information you wanted to obtain in step two.

You should also then create Personal Profile Forms for the main players and decision makers within each account. This way you'll never have to worry about remembering their spouse's name, their favorite baseball team, where they grew up, etc.

Be disciplined about keeping these forms up to date. The information is useless if it is old and therefore no longer applicable. Make a few notes about every meeting or conversation you have with a customer or prospect. Did you learn anything new about them? What was discussed? What is your goal for the next time you meet?

A fair salesperson probably already does this in their head to some extent. However, by putting the information in a concrete form that is easily accessible makes you more efficient, accurate, and therefore a much better salesperson. As with becoming a master at anything, discipline is one of the things that will make you truly great.

Storing
By now you should have amassed a great wealth of information, but if you can't find it easily, its not going to do you any good. Use a system that works best for you, whether it be a filing system on your computer or an alphabetized folder system in your desk. Our New York City sales and marketing recruiters say that it is important to keep it all in one place, keep it updated and keep it organized.

Making Good Use of Your System
Look through your information before every sales call. After the call, make any necessary changes. Having this information readily accessible is going to help you make better and faster decisions about your sales plan, be more specific with your goals and therefore enhance your performance as a salesperson.

Gathering Information About Your Competitors

One of the most important aspects of your business is actually your competitors. To win the game, you have to know the team you are playing against. Ignoring what your competitors are doing is setting yourself up to be blindsided. Don't make this mistake.

Start by gathering pieces of information, no matter how small they seem to be. Talk to your customers. Talk to other sales people. Be aware of what your competitors are offering their customers. If you loose and account, learn from it. See if you can find out why you were dropped. Was is merely a price factor or was is something else?

Keep a file on your competitors and store any information you find there. The bits and pieces may not make sense by themselves, but when you put them together you might start to see the bigger picture. You'll find you have a lot to learn from your competitors.

Keeping Up with the Industry

Take time on the weekends to read about current news
No matter what industry you are involved in, there are typically hundreds of blogs with up to date news. However, many of these blogs tend to be stale and thus unusable. Our New York City marketing recruiters suggest that you find a couple of blogs to follow that are consistantly updated (you should be able to subscribe to their newsfeed, or follow them on Twitter.) Also, now that every newspaper has gone online, simply Googling your industry followed by the word "news" will provide a wealth of information as well. This will give you insight as to trends your business arena is going in and, thus give you an advantage when planning your business initiatives over the next month or so. You would be surprised at how few people read these, which allows you to stay ahead of the curve.

Listen and adapt to new customer needs
Our marketing recruiters in New York City have learned that the sales staffing business tends to go in cycles. Typically, we will get a bunch of jobs in one industry at the same time, even though the clients aren't directly related to one another. Due to the heavy volume of one industry, our recruiters make sure to consistently read on the changing trends of the industry which allows us to meet the client's needs no matter how new the technology is. When companies are looking to hire new employees, it often signifies that they are going through some changes - they might be developing a new business plan or introducing a new product to the market. Whatever our client is going through, it is important for our recruiters to understand the latest industry trends and developments.

Listen to your sales representatives
Business can be like going to battle, and as a general, you should always be aware of what's happening at the front lines. Consistently ask your sales division what types of products and services your clientele is asking for, and if you're missing a piece to the puzzle, get on it! Our New York City sales headhunters say that knowing the services you're currently not providing, but are hot on the market is 90% of the game.

Have frequent meetings with your staff
Even if your company is at the top of the heap, you should have consistent meetings with your executive team to see what you can do better. Each executive should have ideas on what aspects in which to further your business. When you own a business, large or small, you should rely on your team (as well as yourself) to help grow the company. Everyone in the organization should be focused on growth due to the fact that a stale business will eventually fail. Idea and information sharing within your company is essential to keeping up to date with your industry.

Contact our KAS Placement New York Marketing Recruiters
Whether you are a job applicant seeking your next career move or are a corporation looking to hire your next sales or marketing professional, please feel free to reach out to our NYC recruiters at 212-348-7670. Alternatively, clients (both current and prospective) can contact us via the employers page and individuals seeking a potential career move in the aforementioned disciplines, can visit our job seekers site. Those actively seeking executive staffing services on the West Coast can always contact our LA recruiters. Our New York marketing recruiters look forward to servicing all of your employment related needs.

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