KAS Placement's Social Media Sales Recruiters

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Ken Sundheim has been asked by several universities to give Social Media lectures, and has also been published on the topic numerous times.

The media sales recruiters at KAS Placement work in every major U.S. city including New York (NYC), Los Angeles, Chicago, Boston, Washington DC, Atlanta, Miami, Houston, Dallas, Minneapolis, Seattle, San Jose, San Francisco, San Diego, Phoenix and Las Vegas.

The KAS social media sales recruiters are highly experienced in the online media field. Often taking on responsibilities for our company's online marketing campaigns, our recruiters have spent a significant amount of time both doing research and hands on tasks related to online promotion and expanding KAS's online presence. Having now become experts at search engine optimization (SEO), our recruiters are adept at link building and creating content for our company's website, as well as having an in-depth understanding of the latest trends and developments in the field. With the social media market so rapidly advancing, it is imperative that our recruiters stay in tune with each new application and advancement of the form.

The KAS social media sales recruiters are have observed how online media has begun to take over as a marketing tool for businesses both large and small. Especially in today's economic climate, using the internet as a marketing tool is an affordable, efficient and effective way to increase business and brand awareness. However, creating a successful online marketing plan takes creativity and innovation. Our online media sales recruiters understand that the individual behind any social media venture must not only understand all of the techniques and applications of online media that are currently in play, but must also be able to forecast future trends and be inventive with their online marketing strategies.

KAS's online media sales recruiters have in depth knowledge of the field, drawing upon their own experience with online marketing and social media. Well versed in internet promotion techniques such as search engine optimization (SEO), link building and open web forums, our staffing agents stay in step with the latest trends of online marketing and media. KAS Placement's social media sales recruiters are well aware of the power and precedence online media has recently taken on and how having a well developed marketing plan is essential to the success of any business.

In today's economy, using the internet as a promotion technique is efficient, affordable and effective. From having a well designed website to offering well written and informative content, our online media sales recruiters know that the mastermind behind any online marketing plan must be incredibly innovative and have the ability to keep up with the rapidly developing computer technology.

Social Media for Online Promotion

Our online media sales recruiters also understand that social media has become and increasingly important tool in online promotion. Far more than merely a social phenomenon, online forums such as LinkedIn, Twitter, Facebook and Digg have become significant networking tools for individuals and businesses alike. These social media sites are important information sharing tools that have the ability to generate new customers and create important contacts in the business world. This is exactly the reasoning for KAS Placement’s dedicated online and social media sales recruiters.

The online media and marketing plan that KAS’s social media sales recruiters has involved a large amount of content writing for our website, consistently updating our blog, cultivating a following on Twitter and building connections on LinkedIn. Not only does this help to grow our clientele, but it gives us greater access to potential candidates for any positions we are in the process of filling. Our social media sales recruiters understand that it is part of their job to be well connected within the industry they are working in.

The in-depth and specific nature of our search process demands that our social media sales recruiters are highly knowledgeable about the demands of the position they are recruiting for and what makes any one individual successful in that particular field. In addition to being highly specific, our search process is designed and tailored to each of our client's specific needs.

Whereas some other sales recruiters may conduct their resume searches based off of a general job description, our online media sales recruiters delve further into the details of our client's company and what type of individual is going to thrive in the position. KAS is dedicated to making placements that are fruitful and long lasting. It is our mission to help our client's company grow and succeed. Finding and individual who is able to go above and beyond the requirements of the position is something we strive for in every search we do.

Social Media Sales Recruiting Process

When recruiting for a social media sales position, KAS's social media sales recruiters are able to approach the search process with their own experience in mind. Having initiated our own online marketing plan in order to gain greater recognition through the internet, our recruiters have become experts in using social media as a business tool. One of the main points of concentration is search engine optimization, more commonly known as SEO. SEO employs a specific writing technique that generates specialized content for our website with the goal of becoming more highly recognized by search engines such as Google, Yahoo and Bing.

SEO involves identifying key words that relate to our services and then writing articles based on those key words in order to rank more highly in internet searches related to those same words. Through achieving a higher page rank in keyword searches related to our company, our online media sales recruiters receive more traffic to our website and are able to increase our client base.

Although it may sound uncomplicated, our social media sales recruiters have learned that the SEO process requires a significant amount of time and hard work. Although using relevant keywords is essential in the process, the quality of the content is by far the most important part. Simply generating large amounts of content filled with keywords but no substance will be registered by search engines as spam, thereby hindering your ability to achieve a higher page ranking. Search engines are designed to pick up on what real people find interesting on the web.

Therefore, our social media sales recruiters stress that writing content that is both relevant and interesting is crucial to being recognized by search engine crawlers and customers alike. Good content will also lead to link building as other web sources share your content on their own sites or reference links to your articles within their own content.

Social Media as a Marketing Tool for Businesses

Over the past several years, our online media recruiters have witnessed social media become an increasingly important and useful tool for online marketing campaigns and business promotion. Social media is becoming more and more evolved and has developed into a sophisticated networking tool for businesses and individuals alike. Social media sites such as Facebook, Twitter, LinkedIn and Digg are highly accessible information sharing tools that have the ability to generate new business, increase brand awareness and, most importantly, grow a larger clientele base.

Through writing content for our website, engaging in conversations on our blog, developing a following on Twitter and expanding our contacts on LinkedIn, the KAS social media sales recruiters have been able to successfully increase our company website's page ranking. In addition to driving more traffic to our website and expanding our list of clients, the connections our social media sales recruiters have achieved through the internet have also enabled us grow our applicant pool.

Making good use of all the social and online media tools that are now available is also a highly effective way to become more connected within whatever industry we may be recruiting within. Our in-depth and specialized search process necessitates that our social media sales recruiters are well informed about the industry they are recruiting for and the attributes of success for anyone who wants to work within it. In addition to being highly precise, our team of online media recruiters take the time to tailor our search process to each of our client's specific needs.

Whereas some recruiters may be content with basing their search off of a general job description, the KAS Placement social media sales recruiters delve deeper into the specifics of the company we are working with and the relevant industry in order to gain a better understanding of what to look for in a candidate. KAS is dedicated to making placements that yield long lasting relationships between the candidate and the client and prove to be beneficial for all parties involved. With years of experience in the field, our social media sales recruiters have become experts at recognizing a candidate who will prove to be an excellent match for our client's company.

What We Look for in a Social Media Sales Representative

When conducting a search for online media sales professionals, our social media sales recruiters look for a certain set of characteristics in each applicant that we have determined as being indicative of successful sales professionals. Some of the traits we look for in our candidates are excellent communication skills, extensive industry knowledge, awareness of current online trends and a confidence in forecasting future developments, a creative approach to sales and marketing, a large base of industry contacts, a proven ability to procure new business as well as manage existing accounts and a well developed sales process that involves both consultative and more aggressive techniques.

Our Clients don’t hire our media sales recruiters to find an average sales person

The KAS social media sales recruiters know that our clients don't hire our company to find them just any average sales representative. We strive to find the candidate who is going to go above and beyond any basic job requirements in order to help our client's company grow and succeed. Our job is to find the candidate who exceeds our client's expectations and is able to rise to new challenges.

If you are interested in contacting our social media sales recruiters or any of our other offices, please visit our contacts page for the number of the agency closest to you area.

The Spread of Social Media and the future of Online Marketing

Designed to be spread through social interaction, Social Media relies on accessibility and consumer usability. Taking full advantage of the wide spread use of the internet, social media uses web-based technologies to engage singular media sources in dialogue with one another. KAS’s social media sales recruiters have seen that social media has brought democracy to the dissemination of information and knowledge, giving a voice to the general public, transforming the masses from content consumers to content producers.

Social media has been defined by Andreas Kaplan and Michael Haenlein as "a group of Internet bases application that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated content." Many businesses have started to take advantage of this "user-generated content", also known as "consumer generated media". The wide spread use of social media has taken the information age one step further into what is becoming known as "The Attention Age".

With so much content available on the web and so many voices contributing to web-based conversations, the question in play now becomes how to capture the attention of the masses and rise above the noise that has been created by the constant social media "buzz". Distinguishing any one particular site, person or idea on the web takes a great deal of creativity and innovation. This need has created a whole new pool of professionals who specialize in driving traffic or attention to a specific internet "site" or place. Now that everyone has a voice, the goal is to become an "authority" in a certain field or on a specific subject. Our social media sales recruiters have learned that much of becoming an authority is developing a following.

Businesses large and small have begun to take advantage of this idea and the facility of user generated content and consumer generated media in order to use their customers as marketing tools. With a few simple incentives, businesses have to power to use their customers as promoters, increasing brand exposure and positive consumer feedback. With the extensive reach of social media sites such as Twitter, messages and information can be spread instantly to thousands of individuals across the globe.

Other forms of social media include networking sites such as Facebook and LinkedIn, online forums such as Wikipedia, media sharing tools such as Youtube and MySpace (also a social networking site) podcasts, social bookmarking, blogs, vlogs and social network aggregation platforms.

Social Media as a Sales Tool

With the widespread use of social media and the prevalence of the internet, it is in every business' best interest to take full advantage of social media as a marketing and sales tool. In the United States, social networking accounts for 11 percent of all time spent on the internet. Over a quarter of internet page visits in the US were to top social networking sites. Twitter processes more than one billion tweets each month and averages about 40 million tweets per day. Our social media sales recruiters say that while these numbers may seem staggering, they are increasing every day.

Our social media sales recruiters say that there are many ways businesses can use social media and internet marketing to their advantage. By creating their own online profiles, they can develop following online through sites such as Twitter, Facebook and LinkedIn, as well as distributing content through Wikipedia, a business blog and their website. Since the goal of social media is to start and spread conversation, businesses have to offer a point of intrigue, be it through interesting content or an incentive in exchange for participating in an information exchange.

Businesses can also use the information that sites such as Facebook offer about their users to target internet advertising at a specific market. Since Facebook publicly shares information such as occupation, location, martial status, educational background and interests, it is easy to design and target advertising campaigns at a specific group of users.

If done right, social media can be used to have the consumer do the marketing. Similar to a store selling a t-shirt with their brand name printed across the front, businesses can use their customers as their own advertising tools. For example, if a business creates a Facebook fan page that they invite their customers to join by offering a simple incentive such as a coupon or access to "insider information", their business name will be displayed on all of their fan's profiles in the live newsfeed of all of their fans' friends. By increasing exposure, they will expand their following, thereby gaining more customers.

Social Media vs Industrial Media

Our social media sales recruiters have learned that in order to successfully implement online media as a marketing tool, it is important to be able to distinguish how the form is different from industrial media. Media can be loosely defined as "a source in which people gain information, education, news, etc." Social media is distinct from industrial media in that it is generally far less expensive and more accessible.

Anyone can publish social media, whereas industrial media usually requires significant financial backing. While both social and industrial media have extensive reach, the ability to produce social media is available to anyone.

Social media is also far more user friendly. Anyone with access to the internet can create a Facebook profile or sign up for Twitter with no special training. Industrial media creators, on the other hand, have almost always received some sort of higher education specializing in the field.

The KAS social media sales recruiters say that perhaps where the two forms differ most is in the fact that online media has the ability to be published in real time. Whereas there is a time lag between an occurred event and the information being published in a newspaper, our online media recruiters love to see broadcast instantaneously. It is true that news-reporters can broadcast live to television, but they can only be in one place at one time whereas social media users can send out information from thousands of different sources. Take the recent earthquake in Chile, for example.

While a few reporters and camera crews could show live footage from a specific point of interest, anyone with a computer or cell phone could instantly send updates on what was happening from wherever they were, thus providing thousands of live information sources on what was happening in real time. Because of the nature of the internet is also permanent whereas industrial media is destructible. Conversely, however, once industrial media is published, it cannot be edited or altered. On the other hand, social media can be changed almost instantly.

Web 2.0 and the Development of Social Media

The term "Web 2.0" is something that our social media sales recruiters frequently hear referenced. The phrase first came into play just before the new millennium when Darcy DiNucci used it in an article she wrote about the future of the internet. Whereas the web was once a static place for gathering information, it has now become an active forum for information sharing and development. The term started to become more widely used in 2004 when O'Reilley Media and MediaLive hosted the first Web 2.0 conference. Web 2.0 does not necessarily refer to complicated technology upgrades, but rather to how the web is used, and the modern ability to interact with it.

The idea of Web 2.0 centers around the idea of using the internet as a platform. Users are able to do far more than just retrieve data. Users now have the ability to interact with site features (post comments, live chat, upload images, music and video, etc) as well as store, manage and own data that they post. Nearly all members of our online media sales recruiters understand this including the other technical social media recruiting aspects.

The KAS social media sales recruiters say that Social Media is a large part of the nature of Web 2.0. Being able to have live conversations, instantly broadcast information to thousands of users at the same time as well as interact with other sources (live or computerized) has transformed the internet from a library into a playground.

KAS Media Staffing Services

Founded in 2004, KAS was started as a small scale sales and marketing recruitment agency. Despite the difficult economy, the business has expanded to cities across the United States and Canada and has worked within some of the nation's largest and most competitive industries.

In addition to social media sales, KAS has sales and marketing staffing experience across a wide range of client verticals. Our online media sales recruiting team works with companies across the United States and Canada. We work with companies in a large variety of industries including finance, insurance, hospitality, telecommunications, pharmaceuticals, food and beverage, transportation, security, technology, cosmetics, real estate, and more.

KAS Placement is unique in that it does not hire agents with backgrounds only in recruiting. We look for diverse individuals with experience in outside fields in order to build a more comprehensive search team with the necessary expertise to tackle any recruitment request. Our in depth search process requires that all of our social media sales recruiters be trained in house, guaranteeing consistent and thorough results.

Search Process

KAS's specialized and comprehensive search process makes our company more accurate and efficient at finding the very best sales and marketing professionals in the industry. Our search process begins with a base conversation with our client. One of our social media sales recruiters from one of our offices will speak with the client about their industry, company, position they are looking to fill and their vision of an ideal candidate. Once our search team understands the basics of the position, they will commence their resume search and research process.

Our social media sales recruiters believe in being as thorough as possible in their search, standing on the idea that the more they know about the client's company and professional sector, the better informed their decision will be about which candidates have the potential to succeed in the field. After reviewing resumes and discussing the highlights with our clients to make sure we are on the right track, our NYC social media sales recruiters will begin a series of interviews with the candidates to screen them for some key characteristics our recruiters have found to be indicative of excellent sales professionals.

Our online media sales recruiters look for each candidate to be well spoken, possess in-depth knowledge and forward thinking ideas about their field, and a goal oriented sales attitude. KAS aims to find candidates that are looking to make a long term commitment to the client's company and become and integral part of the success of the business.

Sales Recruitment Dedication

The social media sales recruiters as KAS Placement are passionate about people. Dedicated to connecting the best candidates with prestigious and successful companies, our search process guarantees to match our clients with the most talented sales and marketing professionals in the industry, and to help our candidates find positions that are both challenging and rewarding.

KAS's online media sales recruiters work around the clock. With offices across the United States and clients in Europe, our agents are always available to answer questions or offer advice, whatever your needs may be.

Our social media sales recruiters know that making a successful placement is about much more than finding a candidate who meets the basic job requirements. When recruiting for any sales or marketing position, we take into account the company's management style and office environment as well as that of the companies the candidate has previously worked for. Our social media sales recruiters also engage each of our candidates in an extensive interview process before deciding whether or not to introduce them to our client. Years of experience in the field have taught us that a resume only provides a snapshot of any particular applicant.

Coming from sales and marketing backgrounds themselves, our online media sales recruiters are also highly attuned to the characteristics of what makes a good salesperson. When interviewing any candidate, our social media sales recruiters look for an ability to speak intelligently and articulately about their industry, an awareness of the current market and it's prospective future as well as a genuine interest and enthusiasm about the position.

Since its inception, KAS has continuously made successful placements that have resulted in long term relationships between the client's company and the candidate. Many of these staffing success stories have come from our online media recruiters.

Accurate

Our thorough search process and exhaustive recruiting techniques have proven time and again to provide our clients with candidates who not only have the desired background and have the experience to fulfill all of the job requirements, but have the drive, ambition and dedication to take the position to the next level and help the client's company grow and succeed.

Through their experience and tireless work, our social media sales recruiters have been able to maintain extremely high placement rates, whatever the client's needs may be. Our headhunters understand that clients hire us to save them time and to find them pertinent, fitting applicants. In the recruiting business, if you fail to learn about the client, their business, their competitors and their industry, the chances of staffing a job seeker dramatically decline. Additionally, if our media recruitment team fails to present good applicants, a client will no longer consider the resumes in which we send. That is precisely the reason why our employees are very selective as to the people whom we present to the clients. As of the second quarter of 2010, our media sales recruiters staff over 75% of the job requisites which we receive.

Efficient

In addition to our ability to find excellent candidates for any job, our social media sales recruiters work extremely quickly. After receiving a request from a candidate, our specialists have pulled relevant resumes from our database and list of contacts and have started the interview process within hours.

Our social media sales recruiters are quick to adjust our searches to meet each of our client's specific needs and aim to work rapidly while still paying close attention to detail and without sacrificing the quality of our work.

"Public" as the New "Private" - The problems with Social Media and Privacy Rights

Social media is all about access. Access to information. Access to networks. Access to connections. While the facility and speed in this age of information and connectivity has many advantages, it brings the issue of privacy into question. Sites like Facebook and Myspace have struggled with privacy rights issues and are often caught amongst the controversy that surrounds the fact that any information posted on the internet leaves a permanent record, even it is labeled as "private" or even "deleted." Facebook was met with a lot of criticism from users when they first came out with their "newsfeed" feature, automatically broadcasting every online move their users made to their entire network. They quickly responded to the upset by expanding their privacy settings so that users were able to limit where information about their online activity appeared. Still, it is no secret that Facebook uses information from user profiles to engage in targeted advertising can track your every move, even if your live network can't.

At a recent conference, Facebook announced plans to launch an Open Graph program which will create website and application integration within each user's network. While this initiative will expand the Facebook platform, it means that public information is going to become even more public. From the prediction of the media recruiters throughout the U.S., some Facebook partner sites will allow users to choose whether or not they want to connect through their facebook profiles, but not all can be expected to present the option. Our social media sales recruiters say that while information sharing can be both useful and beneficial in terms of networking in the business world, users also need to be aware of their online privacy rights and be cautious with the information they choose to put online. Many users are often unaware of their privacy settings - our social media sales recruiters suggest that you make sure you check what yours are.

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