New York City Marketing Recruiters

KAS Placement's New York City marketing recruiters have become experts in the marketing world. Not only has our marketing recruitment team had great success in staffing marketing executives in positions all across the United States, but our recruiters also have taken on the responsibility of doing all our own marketing in house. This insider understanding of the marketing profession and the current trends in the field have given our marketing staffing firm the upper hand when it comes to finding the very best marketing professionals for your company.

The people who work here have qualifications that range from being published authors, to multilingual analysts, to account managers with perfect SAT verbal scores, masters degrees, and more. Meet our team

Whatever Happened to Good Marketing?

The KAS Placement New York City marketing recruiters have noticed recently that the majority of marketing campaigns are uninspired and do little to actually sell anything successfully. Although online marketing has completely changed the way businesses are able to sell themselves and has brought about many positive changes in the marketing sphere, it has also allowed for a lack of innovation and creativity in ad campaigns.

The only company that seems to be marketing themselves successfully is Apple. Everyone wants to own Apple products. Not only do they want to own Apple products, but they want other people to know they own Apple products. Apple has successfully managed to market themselves as more than just a technology company. They are also a lifestyle choice and a fashion accessory. People want to buy Apple products not just because of what they can do, but because of who they make you. This is the genius of Apple's marketing campaign.

Our New York City Marketing recruiters see far too many other marketing campaigns fall short of their potential. Online marketing makes it far more efficient and cost effective to begin to promote your company or product, but it is also mostly focused on a few simple keywords. Now that most businesses have turned to marketing themselves online, it is more and more difficult to differentiate one online ad or website from the next. Just having your website appear on a search engine or having your company name displayed as an advertisement is clearly not enough.

What does you business or product have to offer that is unique? What will your customers lose if they decide not to buy from you? Successful marketing teaches us how we feel about the product we are buying. If you can successfully create an emotional connection between the consumer and the product, you will start to build a loyal customer base. As it grows, so will your company's revenue. Successful marketing involves more than just getting your name recognized; successful marketing must create an experience for your customers.

Creating the experience for your customers online is a little more difficult than doing it in a store. This is why online marketing experts have to be among the most innovative and creative professionals in the field. Because online marketing it so accessible to everyone, it takes a truly unique idea to launch itself successfully.

Online Marketing - Protecting Your Name

Our New York City Marketing Recruiting agencies rely on the Internet for the large majority of the work they do. Whether it be doing in-depth research on our client's company and industry, online marketing or managing resume submissions on our website, our marketing recruiters depend on being able to connect and communicate quickly and easily. The amount of information that exists on the Internet is astounding. While it can be an extremely useful tool, it also has its downsides. Because the Internet is so open, you must be careful to protect your name. You don't want an employer to Google your name and find an old photo someone tagged of you on Facebook or any other information that might be fine to share in social circles but is inappropriate for the professional world.

To make sure that there isn't any unwanted information about you online, start by Googling your name. Scroll through several pages and look to see if anything negative comes up. If you do come across something that should not be public information, contact the webmaster of the site and ask for the information to be taken down. Also make sure to look at the images that come up for you name as well.

You can also set up a Google alert for you name. Every time your name is published on the web, Google will send you an email to let you know.

Once you have taken care of any unwanted information on the web, you can start building up a good online reputation. Starting a blog in your name or taking some time to build your own professional website is a good way to market yourself on the Internet. Just make sure you keep up your professional image with anything you decide to create under your name.

This does not mean that you have to cease all social interaction on the web. Our New York City marketing recruiters advise that if you want to have a Facebook, MySpace or social Twitter account, you should use a nickname, or use only your first name so that anyone trying to dig up information about you would not be able to find you. Do your best to keep your professional and social images separate.

Another thing you can do to boost your online reputation is to write a few articles that are relevant to your profession and have them published on free online article directories. Sharing your knowledge about what you do builds your authority and enhances your reputation.

For more advice on marketing and marketing staffing, please contact our New York City marketing recruiters at 212-348-7670.

KAS Placement
147 W 35th Street, 708
New York, NY 10001
(Broadway & 7th)