Marketing Recruiting Agencies | 866 212 5140
Our marketing recruiting firms believe it is part of their job to understand the how the most powerful companies in the world operate and pay attention to how they market themselves. Currently at the forefront of the technology field, our executive marketing recruiters believe that many businesses can learn a lot from Apple.
Putting Your Favorite Companies Out of Business One By One
As a company, Apple Inc. now sets the standard for technology innovation, good management, marketing, HR, internal promotion policies, and corporate creativity. Just when you think the tech giant simply cannot bring something better to market, Apple launches a product that is bigger, better and more useful. While it would take a truly remarkable company to ever outdo them, our marketing recruiting agencies believe there is a lot to be learned from this technology superstar.
1. The Computer is Cool Again Years ago, computers used to be a nerd trademark in the media (especially on television). Computers were always used by the "geek". Do you recall the Revenge of the Nerds? Their crew of nerds was completely reliant on computers.
The people at Apple recognized this persona and set out to change it. They branded "Mac" as the regular guy. Cool, but not pretentious. Smart, but not without a sense of humor. In their famous TV commercials, they placed this character opposite the "PC" - the overweight, middle aged nerd who was dysfunctional and out of touch. Additionally, placing a new, sleeker Apple logo on each product proved to be a genius move. The Apple logo soon became synonymous with high quality and luxury.
In addition to being cool, Macs are safe. While PCs are open to all different kinds of viruses, an Apple buyer can rest assured that they won't have to deal with frequent system crashes. This is just another great selling point for Apple. Even though I am sure Windows 7 does the job, people no longer trust it. Therefore, our marketing recruiting firms say that companies such as HP are struggling to survive.
2. A Three Year Old Could Use Apple Products I've seen this one first hand. My nephew who is not even three yet knows how to play with the iPhone, iPod Touch and now the iPad. Don't get me wrong, he is not doing algebra, but he knows the OS. Personally, I own the iPhone and iPad (my business has some Macs as well) and Apple makes it extremely easy to switch from product to product. The smartest thing the tech giant ever did was make everything very easy to use. It's all intuitive. If you know how to use an iPhone, you will understand the rest of their product suite. But just in case you need extra help, Apple now offers training sessions on the products you purchase from them.
3. Invention of the iPhone and iPad I am proud to say that I am the owner of both products and could not be happier. When Apple set out to make the iPhone (supposedly, they actually made the iPad first, but that's just speculation), they invested an enormous amount of time and effort in getting all the details right. The longer you use the iPhone, the more intricacies you see in the product. In regards to the iPad, I could praise this product for weeks. Getting back to #2, Apple made this hand-held computer just as they made the iPhone. Therefore, if you know how to use an iPhone, using an iPad is already second nature.
4. Making the App Store a Must This was another tear-jerker of a performance on Apple's behalf. Apple allowed the public to use their creativity, ambition and knowledge of technology to create amazing applications (first for the iTouch, then the iPhone and now the iPad) that pushed the technological limits of the smart phone. Now, the same people are working with the iPad and one can only imagine that what they come up with will be even more impressive than what they have done for smartphones. If the iPhone is any indication of what the iPad can do, things are going to get interesting.
In regards to the App Store, Apple is already too far ahead for anyone to compete with them. They have a stronghold on music and now they are going after books and educational software as well. The KAS Placement marketing recruiting firms would be surprised if the Kindle and Nook survive.
In addition to our commitment to learning and working to grow our business, our Los Angeles marketing recruiting firms have taken on the responsibility of teaching the tricks of the trade to the less experienced candidates we have the pleasure of working with.
Recent College Graduates: Interview Expectations and Job Selection Advice
Why You Are Interviewing?
The obvious answer to this question is that you need a job. However, this kind of thinking will land you at a company that you are not happy working with. Instead, think of it this way: you are interviewing to decide what type of career and company suits you best. When it comes to recent college graduates, many companies take advantage of their inexperience and load young professionals up with work no one else wants to do. Don't let them tread all over you. Our marketing recruiting firms say that you have as much choice as they do as to whether or not you will be working at that particular company.
Unless you feel that it is the offer of a lifetime, you should not jump to sign your first offer letter. Be prepared to lose the job. The worst case scenario is that the company decides to hire someone else and you have to look elsewhere. Our marketing recruiting firms say that it is far better to weigh your options than to get reeled into doing a job you hate just because you jumped at the first offer that came your way.
What Types of Jobs Are You Interviewing For?
If you want to be an accountant then by all means, you should become an accountant. However, school is not like real life. Just because you liked a class in college doesn't mean that you will enjoy working in that field. Prior to going out and interviewing, do some research on various occupations you may find interesting. Find out what they pay, what the hours are, what the future of the industry holds, who are the major players as well as any other information you can dig up.
Salary Talk
When I had just graduated from college, right before I started my business, I left the software company I was working for at the time to be an account manager for a company that sold checks. I left for an extra $7,000 a year. It was the worst career mistake I have ever made. If the company you work for is stable and has a good reputation, don't be too concerned with the base salary they are offering. On the other hand, if a company is promising gold but is paying next to nothing, our marketing recruiting firms suggest that you run the opposite way.
What If I Am Really Nervous During My Interview?
That is fine; trust me. Graduating from college is a major life change. It is scary - the way people talk about the "real-world" can put a lot of pressure on a young person. If you're nervous, just be honest about it. If the interviewer has any shred of decency in them, they will understand. Just accept the fact that you are nervous and that it is a completely normal way to feel. Getting nervous about something is a sign that it is important to you. You should be nervous. If the interviewer is not sympathetic to the fact that interviewing is a little gut-wrenching for a recent college graduate, then you don't want to work with that person anyway.
What Questions Am I Going to Be Asked?
This depends on the actual person who interviews you. If they are smart, they will have an honest conversation with you. If you get stuck with someone who insists on using conventional interviewing techniques, they will probably ask you about your strengths and weaknesses, why you think you would be a good fit for the position and what you have to bring to the company If you want to prepare for cookie-cutter questions like these, make sure your answers are unconventional. Take risks. If you don't, you will be indistinguishable from everyone else.
The best part about owning a marketing recruiting firm is that I am free to run my business the way I believe it should be done. I am driven by my passion for what I do, not by the need of just getting to the next paycheck.
Steps You Must Take to Avoid the Corporate World for the Rest of Your Career
1. Understand that no employer is in the business of making you rich - Becoming familiarized with this concept is the first step to becoming an entrepreneur. Our marketing recruiting firms say that a very small minority of people become rich by working for somebody else. Most employers have started their own business for the same reason you are intrigued about being an entrepreneur - gaining wealth and living a comfortable life. I must admit that there are some great business owners who treat their employees like family and engage in practices such as profit sharing. Still, when all is said and done, if there is anybody who is going to leave the firm with a very large amount of capital, it will be the original business owner. After all, he or she started the business and they deserve the fruits of their labor. You can't argue that point.
2. Find a hobby and create a way to monetize it - Our marketing recruiting firms say that this is one of the best ways to make money. However, to cash in on your hobby, you must first ask yourself, "How can I make money doing what I love?" As you can see, I used the word "how" instead of omitting it from the sentence and simply asking, "Can I make money doing what I love?" By using the word "how" your brain will begin to get creative and before you know it you will begin to come up with some good answers. If you simply ask, "Can I make money doing what I love?" your brain shuts down too quickly; it gives up. Phrasing entrepreneurial ventures with words that have an answer of either "yes" or "no" severely limit your chance of coming up with an original idea that could go somewhere.
3. Save your money - People who spend too much money are never able to open their own business. Instead, they are a slave to credit and therefore must rely on their employer for a steady paycheck. For example, your neighbor who just purchased that BMW on credit will be a slave to both high interest and higher depreciation. Because he or she buys things that they cannot afford, your neighbor must get a steady paycheck or they risk losing that German luxury automobile.
4. Be smart with your money - Don't go and hire just any stockbroker to manage your portfolio. Our Los Angeles marketing recruiting firms say that most brokers are no more accurate than you are when it comes to making bond and equity market predictions. Instead, learn the stock market yourself. Educate yourself with a few good books by the experts such as Warren Buffett, Jim Cramer, Peter Lynch or the late Benjamin Graham, one of the biggest influences in Buffett's career. His book, The Intelligent Investor, (1949) was Buffett's equity trading playbook for the majority of his career. You will be readily equipped with all the knowledge you need regarding the buying and selling of stocks. In time, you will become better than 90% of the professionals and, when this happens, financial stability will be within your reach.