Corporate Image In Relation to Recruiting

Using Corporate Image To Recruit

Young and naive, I had no idea that the same moment I decided to start KAS, I opened a company that produces the most valuable resource an organization could ever have and that I could have as a business owner - people.

Product or service aside, a firm lives and dies by its the people.

If the product of a company isn't competitive, the people can always tweak it and make it better.

Put 5 smart, capable people in a desert and they'll build a castle. Put 4 smart and 1 incapable, you get 4 frustrated people.

Society and technology have relentlessly tried for centuries to take people out of the equation. They have failed for centuries. People have tried to outsource most of a company to a foreign country and the greed gets them in the long run.

People are a necessary evil (if you want to take the cynical view and call them "evil") and whoever has the best people wins.

When it comes time to recruit, some companies know this and take the proper, advantageous steps in order to put themselves in the driver's seat.

These are the same companies that get away with asking the tough questions. These are the companies that don't have to give a bit of leverage to the person interviewing with the company. They don't chase. People chase them.

The reason Google is able to ask interviewees outlandish such as, "What are the number of sandwiches eaten in China annually?" is because they have a good reputation, a good image and combine the two with a good corporate atmosphere and above market compensation.

The Association Factor In Recruiting:

Not many companies truly think about the simplistic fact that people want to feel important both inside and outside the office.

When a sports team wins the Super Bowl, it's, "Our Saints." The people who live in the city like to think that they are part of something important.

Another example could be given relating to any particular non-work social function.

Someone who works at Google is going to be much more confident upon being introduced to strangers because they, when asked who they work for, get to associate themselves with the Google name.

Now, automatically, the inquiring party assumes that the Google employee is a smart, talented and hard working person.

"Using Corporate Image To Recruit" Continued Here

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